Lead Tree connects trusted publishers with vetted buyers, with clear payment terms, honest reporting, and real people behind every deal.
Founded by Adam Jansen
Tustin, CA
Publishers bring the traffic. Buyers bring the demand. Lead Tree sits in the middle with the terms, coverage, reporting, and intake that keep both sides coming back.
Final Expense, SSDI, Business Funding / MCA, Debt Settlement, and IRS Tax Settlement, delivered the way your team takes them.
Bring your calls and leads. We bring the buyers, the coverage, and the paperwork that make your traffic pay.
Focused verticals, so we know the buyers, the criteria, and the traffic that fits.
Consumers shopping for final expense and burial coverage, for insurance agencies and call centers.
People seeking help with Social Security Disability claims, for the firms and advocates who handle them.
Business owners looking for working capital, including merchant cash advances, for funders and brokers.
Consumers seeking help with unsecured debt or back taxes owed to the IRS, for debt settlement and tax resolution firms.
The same four steps for every deal, so nobody is guessing.
We get to know both sides before anything runs: traffic sources, buyer criteria, coverage, and terms.
Traffic goes to the buyers it actually fits, by vertical, criteria, and coverage.
Calls, live transfers, and web leads go straight into the buyer’s intake as they happen.
Both sides get clear reporting, and everyone is paid on the terms agreed up front.
I’ve been selling my whole life. It’s who I am. I’m just a more refined version of it.
I sold leads at Autotrader.com, Autobytel, and Dealix for about nine years. Then, I built companies with partners, including a marketing company and the automotive startup AU.TO, and spent about three years on the business development side of IT staffing. In 2017, I founded Rthur, Inc., and ran it through 2025. Now, I run Lead Tree, Inc.
I’ve sat on every side of the deal: sales, startups, partnerships, business development, and ownership. That’s why I run Lead Tree on rapport and straight answers, whether you’re a publisher or a buyer.
Would you buy from me again, and would you refer me to someone you trust? If not, I haven’t done my job.
Buyers carry the risk when a lead isn’t clean, so we hold our publishers to clear, standard practices.
We source from publishers who collect TCPA consent before a consumer is contacted.
We require publishers to keep consent records, such as source, timestamp, and disclosure, available on request.
We require scrubbing against the National Do Not Call Registry, and we honor opt-out requests.
Requirements differ by vertical and buyer. We’ll walk through yours before anything runs.
On the terms agreed in writing before any traffic runs. You’ll know the payout, the payment schedule, and what counts as a billable lead or call up front, and you’ll get reporting you can reconcile against every payment.
We currently buy rideshare, Roblox, and MVA traffic on a CPA basis, plus Final Expense and SSDI supply. If you have traffic in another vertical, ask. We’ll tell you honestly whether we have buyers for it.
Inbound calls, live transfers, and real-time web leads, depending on the vertical and what fits your intake process.
We vet publishers before traffic runs, agree qualifying criteria and coverage with each buyer up front, and review reporting with both sides. If something isn’t working, you’ll hear it from us directly, and we’ll work to fix it.
They’re inquiries from consumers looking for help with what they owe. A debt settlement lead is someone with unsecured debt, such as credit card balances, who wants to explore settling it for less than the full amount. An IRS tax settlement lead is someone who owes back taxes to the IRS and wants help resolving them. Buyers are typically debt settlement companies and tax resolution firms, and qualifying criteria are agreed with each buyer up front.
Tell us below whether you’re a buyer or a publisher, which vertical you work in, and how to reach you. We’ll set up a short call, walk through criteria and terms, and put everything in writing before anything runs.
Publishers: tell us about your traffic and verticals. Buyers: tell us what you’re looking for. Either way, you’ll hear back from a real person, not an autoresponder.
Adam will get back to you personally. If it’s time-sensitive, email adam@leadtree.net.
